Born from Passion, Built for Legacy

Once upon a time, before AKRA Optics became the name etched into South African shooting and hunting circles, it was known as ROARK Precision Optics - a name with a strong backbone but a slightly different vision. At the heart of it all was Adriaan van der Spuy, a man with a deep love for the outdoors, a rifle in one hand and a dream in the other. But more than just a passion for hunting and adventure, he had one big question nagging at him:

"What are we leaving behind for the next generations?"

Adriaan wasn’t just about today—he was thinking of tomorrow, the legacy that would outlive him. And, like any great story, there was an equally great supporting character—enter Jean-Mari, the creative powerhouse behind the brand (and, let’s be honest, the one with a refined eye for design and aesthetic). Where Adriaan saw rugged adventure, Jean-Mari saw how to make it look cool. Together, with the backing of loving family and enthusiastic friends, they slowly but surely built a brand that wasn’t just about looking good—it was about feeling right in the great South African outdoors.

With a clear mission to bring top-tier gear and optics to local hunters and shooters, AKRA started leaning on the best in the industry—experienced bush folk, competition shooters, and gear enthusiasts who know the difference between “decent” and “damn, that’s lekker.” The result? A brand that’s tough enough for the hunt, smart enough for the sport, and stylish enough to turn heads at the range.

The Team That Makes It Happen

But a brand is only as strong as the people who take it out into the world - and that’s where our powerhouse sales team comes in. These legends don’t just sell scopes; they live and breathe AKRA. You’ll find them testing gear, pushing limits, and making sure our optics meet the high standards South African hunters and shooters demand. They’re out there in the field, not just talking the talk but walking the walk - putting AKRA to the test in real-world conditions.

And they don’t stop there. Our team goes beyond the showroom and into the veld, the ranges, and even deep into the retail trenches, bringing AKRA to new stores, online platforms, and wholesalers across the country. Whether it’s a brick-and-mortar shop in a small town or a high-traffic online retailer, they hustle hard to make sure AKRA is available where you need it.

Their passion? Making sure every shooter, hunter, and outdoor enthusiast gets the best optics in the game. Their mission? To keep growing the AKRA legacy - one scope, one handshake, and one adventure at a time.

But this isn’t the end of the story - it’s just another chapter. Because now YOU'RE here.

And that means the adventure just got a whole lot more epic.

Welcome to VISION.
Welcome to PURPOSE.
Welcome to The LEGACY.