Privacy Policy

Owned and operated by AKRA Group (Pty) Ltd  ·  Last Updated: 2 June 2026

1. Introduction

TRACE Ballistics ("TRACE", "the App", "the Service") is owned and operated by AKRA Group (Pty) Ltd ("AKRA", "we", "our", or "us").

We respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA), the Electronic Communications and Transactions Act, 25 of 2002 (ECTA), and other applicable South African laws.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you access or use TRACE Ballistics.

By creating an account, accessing, or using TRACE Ballistics, you consent to the collection and processing of your information as described in this Privacy Policy.

2. Information We Collect

To provide the TRACE Ballistics service, we may collect and process the following categories of information.

2.1 Personal Information

Depending on how you use the Service, we may collect:

• Full name
• Email address
• Contact information
• Username or account details
• Subscription information
• Payment-related information (processed through approved payment providers)
• Customer support communications

2.2 Ballistic and Shooting Data

TRACE Ballistics allows users to create and store custom shooting profiles and ballistic information. This may include:

• Rifle profiles
• Scope profiles
• Ammunition profiles
• Bullet profiles
• Muzzle velocity information
• Zeroing information
• Ballistic coefficients
• Dope cards
• Saved calculations
• User-created notes
• Custom settings and preferences

2.3 Device Information

We may automatically collect:

• Device model
• Device identifiers
• Operating system and version
• App version
• Language settings
• Time zone information
• Crash reports
• Performance diagnostics

2.4 Location and Environmental Data

With your permission, TRACE Ballistics may access:

• GPS location
• Altitude
• Weather information
• Atmospheric conditions
• Barometric pressure
• Temperature
• Humidity
• Wind information

This information is used solely to improve ballistic calculations and user experience. Location access can be disabled at any time through your device settings.

3. How We Use Your Information

We process personal information to:

• Create and manage user accounts
• Provide ballistic calculations and related functionality
• Save and synchronise ballistic profiles
• Deliver weather and environmental information
• Improve app performance and reliability
• Provide customer support
• Process subscriptions and payments
• Communicate important service updates
• Detect fraudulent or unauthorised activity
• Comply with legal obligations
• Improve products, services, and user experience

We will only process personal information where permitted by applicable law.

4. User Ballistic Profiles and Data Ownership

Users may create and store ballistic profiles, firearm profiles, ammunition profiles, dope cards, notes, and other shooting-related information within TRACE Ballistics.

All user-generated ballistic data remains the property of the user.

By using TRACE Ballistics, you grant AKRA Group (Pty) Ltd a limited, non-exclusive licence to:

• Store your information
• Process your information
• Synchronise your information across devices
• Create backups
• Display your information within the Service

solely for the purpose of operating, maintaining, improving, and supporting TRACE Ballistics.

AKRA Group (Pty) Ltd does not claim ownership of user-generated ballistic data and will not use such information for unrelated purposes without the user's consent.

5. Anonymous Usage Data and Product Improvement

To improve TRACE Ballistics, we may collect anonymised and aggregated information relating to:

• App performance
• Feature usage
• Device information
• System diagnostics
• Calculation performance
• Error reporting
• General usage trends

This information is processed in a manner that does not reasonably identify individual users. AKRA Group (Pty) Ltd does not sell personal information to third parties.

6. Weather and Environmental Data

TRACE Ballistics may utilise third-party providers to obtain weather information, atmospheric conditions, environmental data, mapping information, and GPS services. Such information may be used to generate ballistic solutions and improve user experience.

Environmental conditions can change rapidly and may not always reflect actual conditions at your location. Users remain responsible for independently verifying environmental conditions before relying on any ballistic solution generated by the Service.

7. Sharing of Information

We do not sell your personal information.

We may share information only in the following circumstances:

7.1 Service Providers

We may share information with trusted third-party providers that assist with cloud hosting, data storage, analytics, payment processing, customer support, infrastructure services, and security monitoring. These providers may only process information necessary to perform their services.

7.2 Legal Requirements

We may disclose information where required by South African law, court orders, law enforcement agencies, regulatory authorities, or legal proceedings.

7.3 Business Transactions

If AKRA Group (Pty) Ltd undergoes a merger, acquisition, restructuring, or sale of assets, user information may form part of that transaction. Any successor organisation will remain bound by applicable privacy obligations.

8. Cloud Synchronisation and Backup Services

Where cloud synchronisation or profile backup features are offered, user information may be stored on servers operated by AKRA Group (Pty) Ltd or approved service providers.

While reasonable measures are taken to safeguard information, we do not guarantee continuous availability of cloud services, uninterrupted synchronisation, permanent retention of stored information, or recovery of deleted information.

Users are encouraged to maintain their own records of important ballistic information.

9. AI-Assisted Features and Automated Systems

TRACE Ballistics may introduce automated technologies, predictive models, machine learning systems, or artificial intelligence features to assist users.

Any recommendations, summaries, calculations, insights, or suggestions generated by automated systems are provided for informational purposes only. Users remain solely responsible for independently verifying all outputs through appropriate testing and validation.

No automated output should be interpreted as professional advice, certified ballistic data, safety guidance, legal advice, or guaranteed shooting solutions.

10. Data Security

AKRA Group (Pty) Ltd takes reasonable technical and organisational measures to protect personal information against unauthorised access, unauthorised disclosure, loss, misuse, alteration, and destruction.

Security measures may include:

• Encrypted data transmission
• Secure authentication systems
• Controlled access procedures
• Cloud security safeguards
• Regular software updates

Despite these measures, no internet-based system can be guaranteed to be completely secure. Users are responsible for safeguarding their account credentials.

11. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide the Service
• Maintain user accounts
• Fulfil legal obligations
• Resolve disputes
• Enforce agreements
• Protect legitimate business interests

When information is no longer required, it will be securely deleted, anonymised, or destroyed where reasonably practicable.

12. International Data Transfers

Some service providers may store or process information outside South Africa. Where personal information is transferred internationally, AKRA Group (Pty) Ltd will take reasonable steps to ensure that appropriate safeguards are in place in accordance with POPIA.

By using the Service, you acknowledge that certain information may be processed in jurisdictions outside South Africa.

13. Your Rights Under POPIA

Subject to applicable law, you may request to:

• Access your personal information
• Correct inaccurate information
• Update outdated information
• Delete personal information where legally permissible
• Object to certain forms of processing
• Withdraw consent where processing is based on consent
• Request information regarding how your data is processed

Requests may be submitted using the contact details provided below. We may require reasonable proof of identity before processing certain requests.

14. Cookies and Analytics

Where TRACE Ballistics includes web-based services, websites, or online portals, cookies and similar technologies may be used to improve performance, remember preferences, understand usage patterns, measure engagement, and improve functionality.

Users may manage cookie preferences through their browser settings. Disabling cookies may affect certain functionality.

15. Children's Privacy

TRACE Ballistics is intended for individuals who are at least 18 years old or the age of majority within their jurisdiction.

We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to remove such information.

16. Changes to this Privacy Policy

AKRA Group (Pty) Ltd reserves the right to amend this Privacy Policy from time to time. Updated versions will be published within the App, on associated websites, or through other appropriate communication channels.

Your continued use of TRACE Ballistics following publication of any updates constitutes acceptance of the revised Privacy Policy.

17. Contact Information

For questions regarding this Privacy Policy, your personal information, or your rights under POPIA, please contact:

18. Information Regulator

If you believe your personal information has been processed unlawfully, you may lodge a complaint with:

19. Acceptance of this Privacy Policy

By creating an account, accessing, downloading, installing, subscribing to, or using TRACE Ballistics, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, processing, storage, and use of your personal information as described herein.

Where required by law, your continued use of the Service constitutes your consent to such processing.